There has been a lot of debate over whether or not a personal blog should be considered a business asset and whether it can really help you and your home business.  The obvious difference between your personal blog and your business blog is that the personal blog will likely cover much broader interests because most people have an eclectic range of interests.  However, it is important to note that a personal blog can still be profitable.  But is a personal blog really that important?  Can it help you with your business blogs and websites?  In general the answer is a definitive yes and here are some reasons why.

The first reason that personal blogs are very useful is that they can be used for testing purposes.  There is literally nothing that you cannot test on your personal blog.  Plus, by testing on your personal blog, you don’t put any of your primary money-making blogs at risk.  Here are some examples of how you can use your personal blog for testing.  There are a variety of technical issues that can be tested such as changing CMSs, testing out new templates/themes, new scripts, new software, and more.  There is nothing worse than testing out a new software on your money making site only to realize that there is some sort of problem.  On the other hand, if you test these things out on your personal site, you can tweak and test without affecting your bottom line.

You can also test out niche ideas.  While you obviously don’t want to spend a lot of time testing out a niche on your personal blog, posting 4 or 5 posts about a topic and then promoting them can give you a good idea of how easy or difficult penetrating the market will be.  It is also a great place to test what types of products are the most profitable or convert the best.  You can even use your personal blog to build a preliminary list which can then be directed to your new money making sites.

Another big benefit of creating a personal blog is that it gives you chance to test out your voice.  Some people can pull off comedy or sarcasm when writing, while other people are detail oriented and love explaining the nuances of a subject.  It can be tough getting your feet wet and really discovering the best method of communication for you.  Your personal blog is great place to do this as well as test out different methods of communication like creating audios and videos.

Are there any potential drawbacks to having a personal blog?  In general, there are not any drawbacks to having a personal blog.  With that being said, there are times when it could become an issue.  For example, if you start devoting all of your time to your personal blog and ignore your money making sites, then it would become a problem.  If your personal blog become more business than personal, then it could lose it benefits.  As you can see, there are circumstances that could make a personal blog, less useful, but that doesn’t outweigh the potential benefits.  The advantage of having a live site to do all of your testing (technical, niche, style, etc) will almost always outweigh the potential disadvantages that a personal blog can have.

To your success,

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