PPC or Pay Per Click marketing has been popular for a long time and is one of the best ways to generate targeted buyers on a consistent basis.  The primary drawback to PPC marketing is the cost.  If you set up a campaign that prove to be ineffective then you can quickly find yourself way behind.

On the other hand, if you set up a campaign that has a high conversion rate, then you could end up with better results than you ever expected.  It doesn’t matter if you PPC marketing budget is couple of dollars, hundreds of dollars, or thousands of dollars, these 3 tips will help you get more out of every cent.

The first thing that you need to do is to take another look at where you are buying your ads.  If you have done any PPC marketing, then you have already looked into the big name options like Google, Bing, and maybe even Facebook.  However there are a wide range of other options that are available if you are willing to search for them.  For example, many of the larger websites run their own PPC or advertising program.  Recently, the ESPN website become a part of this trend.

There are also blog networks and website networks that run their own independent PPC programs.  In most cases, not only will your ad stand out because your competition likely isn’t advertising on them, but the cost per click is much lower.  By taking the time to find the right websites or networks to advertise through, you will not only pay less per click, but will also be able to connect with your target audience more effectively.

The second thing you need to do is test your ads.  It doesn’t matter if you are advertising on one network or 20 networks, if your ads don’t convert then you will blow your budget with very small results.  Keep in mind that your ad is not only your actual PPC text, but your landing page as well.  There are two separate elements to creating a conversion – getting the customer to click on your ad and getting them to sign up for your list or make a purchase.  It is also important to remember that your conversion rate is the only way to determine how effective your campaign is.

Without conversions you are not effectively advertising.  It is similar to running a television ad when your target market is sleeping.  Additionally, different ad networks may have a different “type” of user which means that your best ad on one network may be your worst ad on another – the same is true for landing pages.

The final way to stretch your PPC marketing budget is to take advantage of different methods that you can use to lower your cost per click price.  For example, Google has a score for each campaign and the better your score, the less you will have to pay per click.  This means that by making more targeted ads you can stretch your advertising dollar.  Other networks give discounts based upon how much you spend.  For example, if you get $50 a purchase of $200, then it is better to pay the $200 rather than $100.  In the end it all comes down to your cost per click.  Anything that you can do to minimize this cost will help you stretch your marketing budget.

To your success,

P.S.  Click here to Learn How to Build your Business Online like never before!

When it comes to marketing affiliate products, there are wide range of strategies that can be used and the best part is all of them work to one extent or another.  While the actual tactics can vary greatly, they all succeed for the same reason.  They combine the 3 keys to maximizing affiliate sales.  In order to be successful, you need to find a combination of intent or need of your reader, the product you are promoting to them, and the way that you promote it.  If all 3 of these factors are lined up, then you will get a better conversion rate and more affiliate sales.  Here is a closer look at all 3 keys and what they mean to your affiliate sales campaign.

The first is reader intent.  This is where a lot of affiliate marketers falter.  They create great content and do everything right in terms of promoting the product, but they overlook what their readers expect.  This is especially true when you do affiliate marketing through a blog.  The problem is that there is no way to guess the intent of your readers.  You can assume that they have at least a passing interest in your topic area because they are at your website, but that doesn’t mean that you know exactly what they want.  One of the best ways to find out why people are at your website is to take a look at the blog comments or related comments on the most popular social networks.  This will give you a good idea about what your readers are looking for.

The next thing you need to do is make sure that the product that you are promoting is aligned with what the readers are looking for.  For example, if you are have a website that is focused on body building, then promoting an affiliate program for a website hosting company will definitely miss the mark.  At minimum you know that your readers are interested in exercise.  To get more specific, most of them are probably interested in gaining muscle mass, muscle definition, or proper nutrition.  With that in mind, it would be much more effective to promote affiliate products related to those issues.  For example, promoting a new ebook about increasing muscle mass or a new daily supplement would match the readers intent much better than a website hosting program.

Now that you have a better understanding of your readers intent and have chosen an affiliate offer that meets their interests, it is time to focus on your message.  For example, if all you do is throw up a banner in your sidebar, then most readers will simply ignore it.  This is because you have not tied the product into their needs.  There are exceptions to this rule however.  A well designed banner will actually do the tie-in for you.  Unfortunately, high quality banners are few and far between in most niches.  A much better strategy would be to create a page or blog post about the product and how it would benefit anyone looking to increase their muscle mass or are looking for a new supplement.

If you are missing any one of these 3 key elements, then your conversion rate will suffer.  However, if you can combine the intent of the reader, your affiliate promotion, a compelling message to get their attention, then your affiliate sales will skyrocket.

To your success,

P.S.  Click here to Learn How to Build your Business Online like never before!