The Biggest Crutch Holding Internet Affiliate Marketers Back
Once you make your first sales, you are well on your way to becoming a full-time Internet affiliate marketer as long as you can replicate your process. The big crutch that stops most people from becoming an affiliate marketer is excuses.
They may not know what to do or where to start or a laundry list of other excuses. However, there is one excuse that tends to trump all of the others. People are always searching for the “best” merchant affiliate program. There are a variety of different ways that you can try to overcome this mental block once you understand exactly what it is and how you can attack it.
First let’s talk about the problem. The problem is pretty straightforward – people never starting promoting a program because they are on the lookout for the “best” one. Unfortunately there is no best one, which means that potential affiliate marketers are always looking out for the next opportunity without ever taking advantage of the ones that are right in front of them. In fact, there are a number of affiliate marketers that suffer from this issues and don’t even it realize it. Some will spend weeks or months choose their next promotion. While due diligence is critical, it shouldn’t be overwhelming and all-consuming.
So what does this mean to you? It should mean that whatever program you are looking at right now is probably good enough. As long as it meets your pre-requisites then go for it. In case you haven’t already created your own pre-requisites here is a quick look at some of the most common.
The first thing that most people look at is the payout, whether it is based upon a percentage or a flat rate. This may sound like an obvious standard to set, however many affiliate marketers make the mistake of only setting a single price point. The key is to set several payout baselines based upon your own sales funnel. This is especially true if you are marketing to a list. The average person tends to make smaller purchases at the beginning and larger purchases as time goes on and you build credibility. This means that start out selling products that are $20 then you should look for a minimum of $5 per purchase but as the you choose products for later on your sales funnel you should expect much more. If you are selling a product that is $100, then a $5 payout is obviously not enough.
The next thing to consider is what type of commissions you will be getting. If you are focused on generating recurring commissions from memberships, auto-ship programs, or continuity websites, then you will often get less per sale because you will paid multiple times. This means that over the long-run, you will getting much more in total commissions from a single sale.
There could a number of additional prerequisites that you set as well. For example, some people only want to promote electronic products or only physical products, which can affect the average commission rate as well. The important thing to remember is that as long you can find a product that meets your minimum criteria, it is time to start promoting. So many affiliate marketers never get started because they get caught searching for that magical product that will have a higher than normal conversion rate as well as a higher than normal payout. Remember, you can switch the product that you are promoting at any time. The key is to start generating some income as soon as possible. Then if you find a better product to promote later, you can simply substitute that product for the one you initially promote.
To your success,
![]()

